UX/UI Designer & Brand Strategist

Niishiima
Oberoi

Bachelor of Design · UX/UI & Graphic Designer

"Translating abstract ideas into tangible, scalable design solutions."

Get In Touch Explore Skills

UX/UI Designer

🎨 Figma Expert

🖌️ Brand Identity

About Me

I'm Niishiima Oberoi, a passionate and detail-oriented UI/UX and Graphic Designer with a strong foundation in branding, digital interface design, and visual storytelling.

With hands-on experience in both in-house and freelance environments, I specialize in delivering intuitive user experiences and compelling visual identities that resonate with users and elevate brand presence.

Whether designing seamless mobile app interfaces or crafting iconic logos for emerging startups, I approach each project with a blend of creativity, strategy, and technical expertise. My strength lies in translating abstract ideas into tangible, scalable design solutions — rooted in user-centric research and innovative design thinking.

Full Name

Niishiima Oberoi

Role

UX/UI Designer

University

Chitkara University

Degree

Bachelor of Design

Speciality

UI/UX & Brand Design

Status

Open to Opportunities

Education & Credentials

🎓

Chitkara University

Bachelor of Design
2020 – 2024

A comprehensive study in design thinking, user experience, visual communication, and brand identity. This degree cultivated deep creative and analytical abilities — from wireframing and prototyping to end-to-end UX/UI design — now applied across web, mobile, and print projects.

Experience & Work

I work at the intersection of brand, print, and digital design — bringing cohesive visual systems from concept to production. Below is my role at AuraLinq.

Company

AuraLinq

Role

Graphic Designer

Duration

2024 – Present

Responsibilities

Designed brand collateral and marketing assets for web and print.
Created social media campaigns, banner ads, and motion assets in collaboration with marketing.
Produced high-fidelity layouts and prepared print-ready files for production partners.
Worked closely with UX and product teams to ensure visual consistency across touchpoints.

Highlights

Led a rebrand initiative that improved visual cohesion across product and marketing channels.

Design Expertise

"A creative designer blending user-centric thinking with strong visual storytelling to craft experiences that resonate and brands that endure."

UI/UX Design

End-to-end UX/UI design for web and mobile — from wireframing and user research to high-fidelity prototypes with a focus on responsiveness and user-centered design.

Logo & Brand Identity

Crafting iconic logos and complete brand identity kits including curated color palettes, typography systems, and brand guidelines for startups and businesses.

Social Media & Marketing Graphics

Creating high-impact visual content for social media, digital campaigns, and marketing materials that drive engagement and reinforce brand identity.

Illustrations & Posters

Designing original illustrations, promotional posters, exhibition banners, and event graphics tailored to each client's unique communication needs.

Print Design & Visual Assets

Producing sophisticated catalog covers, product labels, hoardings, and print collateral — ensuring quality and consistency in collaboration with print partners.

Wireframing & Prototyping

Building detailed wireframes, task flows, and interactive prototypes using Figma — validated through usability testing, journey mapping, and persona creation.